Help-a-Mom Be-a-Mom

by Larry A. Rosenmann

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The Help-A-Mom-Be-A-Mom campaign was developed by the Alpha Pregnancy Care center to raise community awareness about the work that we do. The campaign also does raise some funds, but this really is a secondary purpose. The campaign is timed to coincide with Mother's Day. This timing reinforces the message that what we do has very little with being anti-abortion and far more with our being concerned for the plight of a young mother who has found herself in a difficult situation.

By focusing on the positive aspects of our work (we help pregnant women with material needs, we provide training and education, we help women make responsible decisions etc.) we are turning the debate away from the idea of "choice" and back on to the fact that women in crisis pregnancy need our help.

Some of the things we have used in this campaign include:

  1. A resolution by our state legislature naming the month before Mother's day as a time to support Alpha Center as we Help-a-Mom Be-a-Mom. (Contact a pro life legislature for details on how to do this.)
  2. Distribution (sale) of buttons at churches for people to wear as they go out into the world to spread the word.
  3. Posters and collection canisters at stores in the area.
  4. Radio spots about the campaign.
  5. Special events at stores or shopping malls with the Help-a-Mom theme.
There are lots of things that can be done with this. The trick is to capture Mother's Day as a time for the community to support moms by supporting a local crisis pregnancy center.

Those wishing to use this idea to support a local crisis pregnancy center have our complete permission to do so. Please let us know how it has worked out for you.

Alpha Pregnancy Care Center
1071 Troy Schenectady Rd
Latham, NY 122110

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Posted 9 Sep 2000.

Copyright 1996 by Larry A. Rosenmann. Used by permission.

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